RACHAEL HYLAND
Challenge #1: Writing a Cancellation Message.
While searching for UX Writing resources online, I discovered the "Daily UX Writing Challenge." As I delved deeper into the various challenges, I realized this was the perfect way for me to sharpen my UX writing skills by exposing myself to prompts with strict word limits as well as writing, like Sports-related promotional copy, that I don't typically get to work on. Thus, I dove in and enjoyed every minute! Below, you can find some of the work I completed as part of this challenge.
Challenge #1: How to Cancel without Getting Cancelled
The Challenge
Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly cancelled due to bad weather.
Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.
Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
View a .pdf version of the slideshow below here.
Challenge #2: Writing to Reach the Busy, Sports-Obsessed Parent
The Challenge
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters
Body: 175 characters max
Button(s): 25 characters max
View a .pdf version of the slideshow below here.
Challenge #3: Competing
in the Crowded Digital Grocery Shopping Space
The Challenge
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
View a .pdf version of the slideshow below here.
Challenge #4: Whoops...you forgot your email...again
The Challenge
Scenario: The user entered the wrong email address to sign in to their account.
Challenge: Tell the user to enter the right email.
Error Message: 40 characters
View a .pdf version of this image here. This design is adapted from a design on Dribbble.
